0 Posted by - March 17, 2016 - FASHION, LIFESTYLE

Poetry Stores launched their 2016 autumn/winter collection ‪#‎PoetryAW16‬ with a breakfast that encapsulated the brand and new-season designs perfectly: up-to-date, uncomplicated and charming.

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The setting was a Poetry home – a sanctuary and showcase for treasured pieces and a place to relax in, away from the everyday mundane. Guests enjoyed dishes such as fig carpaccio and date and pecorino tarte tartin prepared by Johnny Hamman and Marius Uys of Slippery Spoon Kitchen – Creative Food for Creative Events, while enjoying sparkling wine and rose cordial.
Breakfast was served on a table set with Poetry’s autumn/winter palette and textures, including the latest Pret-o-Pot homeware, which added to the warm, homely setting. The décor – indulgent floral arrangements offset by Poetry’s autumn/winter colours by Alwijn Burger, also known as BLOMBOY – enhanced the feeling of a winter hideaway with large dressers and armoires displaying Poetry’s new range of homeware and bath and body products.

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The clothing too formed an integral part of the setting as models showed the garments in “shop windows” set against thematic installations with seasonal flowers.

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The autumn/winter collection is an exciting departure from previous seasons for Poetry with the introduction of a range of fabrics such as cashmere and silk. Pleats, lace, quilting and embroidery make the luxurious textures even more tactile and proportions were scaled up so that pieces can be layered or worn with contemporary understated flair. Either way, the range was put together with comfort in mind.

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Poetry’s trademark neutrals are brought to life with painterly splashes of yellow and cherry, dreamy blues and vibrant green. In addition to the easy-wearing pieces the label was built on, Poetry customers can expect reversible down puffer jackets and oversized waterfall coats made from Tencel, a sustainable fabric, to wear over pretty pleated skirts and striped shift dresses.
Those who love Poetry’s timeless designs won’t be disappointed either as the collection includes trans-seasonal staples such as trench coats, parka jackets, a denim shirt dress, denim jackets, skinnies and white shirts.

In another first, Poetry introduced their new range of collaborative designs that will see South African artists’ prints on their garments. First up is illustrator and fine artist Andrew Sutherland who lent one of his dreamy prints to a Poetry shift dress.


Without sacrificing their feminine appeal, Poetry has added loafers and sneakers with metallic detailing to their range, both of which are a fashionable, comfortable match for their oversized, chunky knit dresses and pleated skirts. Ankle boots come in two covetable options, versatile suede and pointy toed Chelsea boots, 2016’s hot ticket when it comes to winter footwear.

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Like the fashion, the new accessories were created with a strong focus on detail. Tassels, interesting fabrics and fringes bring them to life. Blanket scarves, felt fedoras and beanies make bundling up a stylish affair. Leather adds an extra element of luxury to the handbags, all of which come with a made-in-South Africa tag.


Sophistication and simplicity form the basis of the new range of homeware, which also were given a reboot with pops of colour such as red and blue Wonkiware that will complement Poetry’s grey range. Laguiole, Poetry’s range of bone-handle cutlery, too will be refreshed with more colours in addition to the popular neutrals already in store as well as the introduction of a carving knife and fork, perfect for winter’s roasts.

Other items to look out for are the new crockery styles such as skinny utensils, ramekins and salad bowls, as well as woven South African tableware. All items have been carefully selected to live in harmony even when mixing and matching.
Pure cotton throws and pillowcases complete the range.


All items will be available in store and online at www.poetrystores.co.za in April 2016.

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