Old Khaki’s new summer collection might as well have been made with that classic show tune in mind: “Summertime, and the livin’ is easy…” It is all about comfort and relaxation; nothing too fitted, nothing uncomfortable.
Their womenswear collection for this summer is therefore aptly called Wanderlust and was designed for women who Lulenka Van Der Linde Theiss, Old Khaki’s ladieswear buyer describes as “casual, at ease, young at heart and a bit of a bohemian gypsy”.
The easy-living, easy-wearing womenswear range further includes longer denim shorts, T-shirts, blouses and dresses. Many with ’70s throwback fringing, suede, paisley, florals – including Indian, Greek, Turkish and Moroccan influences. The colours too are reminiscent of summertime – peach, lavender, navy, olive, white and stone abound.
In line with Old Khaki’s commitment to providing relaxed, quality clothing the fabrics chosen for the season include cotton, viscose, crinkle rayon and linen. Van De Linde Theiss describes the all-white range as a highlight with “T-shirts and blouses to go with denim shorts and skirts as well as dresses with blue accents, all with a strong Greek look and feel.” All made from lightweight summery fabrics with light knitwear in soft summery hues as cover-ups.
Old Khaki has made a shift with a collection that gives a nod to the season’s style as well as being infinitely wearable. The womenswear is characterised by holiday washes, lace and embroidery as well as Indian prints and subtle geometrics. Key pieces are wide-legged trousers and flowing fringed kimonos.
Other items such as the sliders, espadrilles, fringed bucket bags and large canvas beach bags all give a nod to an era when the young and the young at heart hit the road in a newfound celebration of discovery and freedom.
Men can look forward to equally relaxed items with a range of T-shirts with tropical and Aztec prints as well as short-sleeved check shirts to wear with this summer’s rip-and-repair denim. Colours are bolder than before and chino shorts and T-shirts are available in varying shades of coral, orange, aqua and turquoise.
“The most important men’s trend this season is our bold and bright prints. It’s for the man who likes to stand out but still wants something that is comfortable and practical,” says Taryn Swanepoel, Old Khaki’s menswear buyer.
￼Slub cotton, chambray and linen blends were chosen for their laid- back, holiday appeal – and because they fit the Old Khaki easy- wearing mould. “We have stuck to classic fits and silhouettes, focusing on comfort, such as our chino shorts, which is going to be a great summer staple,” states Swanepoel
In this spirit, media guests who attended the launch at the new OZCF Market site at the V&A Waterfront yesterday evening (Thursday 8 October) were treated to the fun of a festival, complete with craft beer, a juice bar, The Chefs Bench food truck, a DJ and bales of hay for seating. The festival set-up was conceived and executed by Alwijn Burger with festival furniture by Goeters.
Both the men’s and women’s ranges will arrive in Old Khaki stores countrywide during October and November, and will be sold online at www.oldkhaki.co.za.