2 Posted by - November 6, 2013 - FASHION

As you may remember we were on the hunt for the right PR intern to join Jenna McArthur PR and well, we found her! Zambian-born and raised Lucy Mulima is as smart as she is beautiful and when it comes to online – well, she’s on it and super efficient. Yes, she runs in heels, and yes, she wears fabulous headpieces and is a natural with people.

Describe yourself in one sentence.
I like to think of myself as laid-back and calm, pretty analytical and deliberate in my actions (within reason, of course; sometimes things just happen), spiritual, an extroverted introvert and given to neurosis.

How would others describe you?
I’m not entirely sure but I’d be happy if “intelligent” or “genuine” were part of their description.

Tell us what you did before joining Jenna McArthur PR?
I was a digital intern at Fairlady and before that I was a features intern at seventeen while studying journalism and freelancing as a writer. I did some modelling on the side too.

Why fashion PR?
I love fashion – the fabric, craftsmanship, process and design as well as the culture. Being in PR means getting a preview to a brand. I love that the PR process allows me to see a design or brand evolve. It is about people, relationships and sharing that authenticity.

Describe your own style?
I like to think of it as afro-urban with attempts at minimalism and elegance. I also try to incorporate some androgyny here and there. Key to my look is comfort, though.

And we love that you love head wraps!
Yes, I have a thing for head wraps and statement headpieces. Love them! I use anything, although I’m quite partial to chitenge (like the one in the pic) as it’s a reminder of home where it’s not only part of the daily attire of most women but is also used for ceremonies and special occasions, and to strap babies to their mothers’ backs. I get mostly get mine from the Congo, Tanzania and Zambia.


Facebook or Twitter?
They both serve different purposes but since you’re making me choose… Twitter! I love the immediacy and access it gives to so many opinions.

Pinterest or Instagram?
Instagram. Pinterest is lovely but can be a tad overwhelming.

What do you bring to the party?
Laughs and random episodes of spirited dance. I also tend to be that person who talks way too much once I get comfortable. If you don’t mean that kind of party, then I bring efficiency and dedication to my work place.

What are your strengths?
I’m a go-getter. Although I am often plagued by self-doubt, I ultimately go with what I believe in because I know I can do anything if I really put my mind to it. A big part of that is knowing when something is not for me and my intuition has not yet failed me in that regard.

Top tip?
Take off all your make-up before going to bed. Really. There’s a reason why this is the beauty advice you hear all the time. I’m sort of obsessed with healthy, skin. Have you seen Mathahle Stofile’s skin? She’s a beauty editor, I know, but that is beautiful skin!


What’s your motto?
I always try to contextualise most of life’s happenings in relation to my current situation. For instance, I try not to compare other people’s success to my own, because their success is relative to their ambitions and those ambitions may not be similar to mine at that particular time. Try it. It helps you not to turn into an inelegant pile of self-pity.

Who inspires you and why?
I’m inspired by women. We’re capable of so much and have to do most of it in a world that isn’t necessarily structured to let us thrive. My mom’s resilience inspires me to work hard and women like Oroma Elewa, Romy Maxime, Sindi McBride, Nokulinda Mkhize and Bee Diamondhead inspire me for their brilliance in their respective fields.


Tell us something about yourself that we don’t already know?
I love food and camping. I cook by instinct so it is often an interesting process with varied results but they’re mostly brilliant, if my partner is to be believed! I love travelling and when it comes to exploring Africa, I’m all about self-drive safaris that end in the middle of nowhere at camps where you can hear lions roar at night.

5 things on Lucy’s radar:

1. I’m keeping an eye on a couple of items by the ELLE Rising Star Design Award in association with Mr Price finalists. Each finalist is super talented. Valerie Britz has a gorgeous floaty dress in her collection that I would definitely love to own. I also love Julia M’poko’s prints and the structured tops and detail Jenevieve Lyons uses in her Papyrus collection. Needless to say I’m excited and can’t wait to see the final show. Get your tickets here!




2. The Pichulik spring/summer 2014 collection has so many lust-worthy pieces, as always. I love the combination of colour and texture. I’m definitely going to splurge on one of her dynamic cirque or Ndebele necklaces.




3. I’m going through a huge beauty phase, which is fueled by my quest for healthy and beautiful skin. I’ve been trying out a couple of skin repair products and I must say I absolutely love Kiehl’s Rare Earth Deep Pore Refining Lotion. I’m going to try the whole range to see how it goes. Watch this space!


4. I can’t wait for the Cape weather to actually decide what season it is so I can go hiking. I’m particularly looking forward to exploring the Steenbras River Gorge and Crystal Pools. I’ve never been and I hear it’s amazing. That and a couple of weekend trips to explore South Africa.



5. Zakes Mda’s latest book, The Sculptors of Mapungubwe, and Clarissa Pinkola Estés’s Women Who Run with the Wolves (which I’ve been meaning to read since the beginning of this year). I also love The Gentlewoman. It’s for the modern woman and offers an intelligent perspective on fashion. 



Images: supplied, ELLE South Africa and The Gentlewoman and and Marie Clairvoyant.

1 Comment

  • Khanya Ngxabani February 9, 2014 - 10:36 am Reply

    I love her already! :)

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