0 Posted by - March 11, 2014 - FASHION

Working on the Björn Borg account has been an exciting journey for Jenna McArthur PR and being involved with the brand’s launch in South Africa last month has given us a sneak peek of what’s to come.

In case you missed the buzz, Swedish brand, Björn Borg’s spring/summer 2014 collection of socks and underwear for him and for her has hit SA shores and their signature style of bright, bold and fashion-forward pieces certainly sets the brand apart. The fit and quality is worth writing home about and the collection’s neon and graphic print and pattern overload makes it perfectly on trend. Inspired and created by legendary tennis star Björn Borg himself, the underwear delivers on comfort and style. Take if from me, if you’re in the market for underwear that’s fun, vibrant and edgy, this is your brand.

The Björn Borg launch at Stuttafords Cavendish Square in Cape Town








As much as I love print and pattern, I really, really love lace and they have this too. Björn Borg’s Love All Lace range is pretty and oh so feminine. The Love All Lace hotpants and g-strings come in summer’s standout neon colours.


Just because we can, we’re giving three pairs away to one lucky reader! Comment below PLUS use @Bjornborgsa @jenna_mcarthur and #LoveAllLace and tell us why you love them on Twitter to enter.

Fancy the socks? Thought so. Pick up a pair for him or for her and shop the underwear at selected Stuttafords stores. The brand’s line of swimwear will follow later this year, so watch this space.


 Competition closes: 19 March 2014

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