Working in fashion doesn’t only mean designing clothes. From writing about shows to curating events, the industry is filled with a variety of covetable careers and reasons to put on your working girl hat and get yourself a seat at the table. As part of Spree’s ‘How to Make it in Fashion” series, they chat to industry leaders about what they do and how they got to do it.
Our own ultimate Girlboss, Jenna McArthur, tells it like it is, how she became the epitome of professional excellence and PR genius. Here she talks to Spree.
For those who don’t know or are unsure, what exactly does a Fashion PR do?
Our agency specialises in fashion PR and luxury brands. Fashion PR is about creating communities around brands; giving a brand exposure on the right online, print and broadcast platforms and collaborating with the right creatives, influencers and trailblazers to tell our brands stories. Fashion PR doesn’t stop here. We curate experiences for brands, focus on social media campaigns that are smart, relevant and authentic. In a nutshell, it’s not all glitz and glam, it’s about seriously hard work, staying a head of the game and having your finger on the pulse. We know better than running in heels – we opt for kicks.
What’s the best way to get noticed in the fashion industry?
Be transparent, be authentic, be you and have a vision. People are fatigued with fake and sameness – be true to yourself or your brand and have integrity. People appreciate when you say it as it is.
How can someone interested in PR get an early head start?
Working for a fashion publication offer you invaluable experience – you learn how a magazine works, what content they are after and with this insight you will understand what editors and the media want from PR. It’s a good idea to understand the industry first. Learn from the best – look into internships with agencies, keep abreast with social media trends, trends in events, consumer trends, where fashion is going. This coupled with hard work (and I mean hard work as you can forget a 9-5 in PR), drive and a sense of humour is a sound starting point.
Here at the Spree offices we often fan-girl about you, and especially how you manage to ALWAYS look so put-together and professional at all times.
How do you do it?
Really? See me post event – ask my team – they will tell you! I don’t know, I don’t try to look a certain way or follow the next fashion trend but I wear what I love and have fun with it. We all need a little direction sometimes, I have a squad, a WhatsApp group of my closest friends who happen to be in the industry, stylists and fashion editors and if I am not sure on a look, I snap and send. They are totally honest, a little too honest, but I love that they push me to try new looks and we have fun with it. In fact, last night I asked them their opinion on today’s look (Thank you Rusty Beukes and Tarryn Oppel).
What’s the best piece of advice you were given at the start of your career?
People have all the advice, have you noticed? Go with your gut and have a vision, bounce ideas off experienced people that you trust. Oh, my Dad did suggest I ‘just go for it’. Sometimes it’s that simple.
Images Luca Vincenzo