SPREE A/W 2015

0 Posted by - April 1, 2015 - FASHION

The imposing Cape Town Club played host to Spree’s AW15 collections preview and the launch of The Collective by Spree. It was an absolute honour for our team to represent Spree and be a part of this glamorous event.

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VIP guests were chauffeured by Mercedes-Benz, ensuring that the likes of Jena Dover and Pearl Thusi arrived in style at the elegant 117-year-old Herbert Baker-designed club.

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After they were received, each of the 400 guests were welcomed with a glass of Graham Beck Brut NV MCC while a classic string quartet provided the music. Thereafter they were guided through the venue by means of the Spree lookbook that served as a map. On each floor awaited a different vignette with models acting as mannequins in a departure from the typical runway format by show producer Deon Redman.

First up were the three latest additions to Spree Boutique – designers Gavin Rajah, Isabel de Villiers and Jenny Le Roux for Habits – on the ground floor.

Gavin Rajah comments, “If I have to sum up our design aesthetic in one word, I’d say ‘irreverent’. Our garments are feminine, sexy and beautiful.”

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Of the Habits’s range in Spree Boutique, Jenny Le Roux says, “We chose funoff-the-shoulder dresses, wider pants and, of course, black basics balanced with lots of red.”

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We hear from Isabel de Villiers: “My range was inspired by the human physiology; how our bodies work and adapt to change, which manifested itself in X-ray and ultrasound prints.”

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A personal highlight was The Collective by Spree, a brand new category of younger, fashion-forward collective menswear and a collaboration in every sense of the word between Spree and local designers. First to be featured when The Collective goes live on 29 April are Head Honcho and Butan Wear.

Head Honcho, founded by Nick Kaoma and Mzo Gcwabe, is a lifestyle rather than a fashion label. Kaoma describes their customers as “guys who are bold and confident; go-getters; guys who aspire to be millionaires but don’t necessarily want to do it wearing a suit and chilling in the boardroom”.

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Butan Wear’s range of heavy crewneck sweaters, hoodies, bomber jackets and headgear was heavily inspired by township life as well as various African cultural elements. Founder Julian Kubel explains, “Many of the items feature colourful prints and elaborate applique that are an extension of the brand’s signature fusion of our cultural history with our present-day lifestyle.”

Spree’s fashion director Chris Viljoen describes their AW15 womenswear and menswear as having “forward-thinking shapes with a nostalgic mood”.

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To see what Spree has in store, go here. Or simply go shopping at spree.co.za

Image Credits: Niquita Bento / SDR Photo’s / Travys Owen

 

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