1 Posted by - September 20, 2013 - FASHION

I do love Alexa Chung but then again, who doesn’t? Global fashion trendsetter, model, muse for Marc Jacobs and Karl Lagerfeld, and TV presenter Miss Chung has had a go at her first book. It’s called It and will hit SA shelves next month.

Even if you’re one of the rare women (I’m told they do exist) who doesn’t love her style you will certainly be interested to find out what makes her tick. As contributing editor to Vogue UK, this it girl certainly knows enough about fashion to have me looking forward to reading her thoughts about fashion and her inspiration, not to mention her styling tips (let’s not forget that she has three British Style Awards under her belt). As you have probably guessed, It is certainly no intellectual piece of writing and by no means life-changing but Alexa’s personal collection of doodles, photographs, musings and sense of style make it a lovely and light read.


A shot that I simply love of Alexa Chung. She was photographed in Valentino for the Mytheresa.com portrait and film series and illustrates Alexa as style icon.


Her early style inspiration – all shared in the book – ranges from her grandfather to The Spice Girls and her obsessions include the likes of Jane Birkin and Annie Hall. And yes, she even dishes on how to take the perfect selfie, which always comes in handy. Of course, It is as stylish as she is with handcrafted, marbled end pages covered in on-trend polka-dots.

Can’t wait? Tell us what you love about Alexa’s style by commenting below – and you could be the lucky reader to win your very own copy of It.

This competition is now closed. Congrats to Isabella, Alexa Chung’s IT is on its way to you! We’ll be in touch shortly!

If you don’t win, you’ll be able to find a copy (for R310) at all good book stores in SA from 1 October.

Photographs: Penguin / supplied and Fashion Gone Rogue


  • Isabella September 20, 2013 - 3:52 pm Reply

    I can openly say I’m obsessed with Alexa Chung. From her quirky style, to her simple but striking cat eye and her eloquent english vocab – her style is one in a million, and all round fantastic! We love!

  • Heather September 20, 2013 - 6:10 pm Reply

    I fell in love with her perfectly messy hair many moons ago…
    Then it was her Peter Pan collars…
    Now it is just a mish-mash of her Brit-cool effortlessness and her general I-run-the-fashion-game confidence.

  • Dan September 20, 2013 - 11:47 pm Reply

    Love Alexa Chung! She is perfectly styled for every occasion, absolutely unique and always with a quirky edge. She leaves everyone else looking hopelessly overdressed and their style over-thought. Easy, effortless and the epitome of London cool!

  • Owethu September 23, 2013 - 11:31 am Reply

    Alexa Chung portraits London through fashion. Her style sense has this “done but undoneness” look to it, as Poppy Evans would say. I love it when she mix textures, patterns and then again goes simple yet sophisticated. She is not afraid to go out and be seen wearing a black skinny jean with a white v-neck t-shirt and a cardigan with flats and later be seen in a Marc Jacobs Paradox print dress. As much as she is a trend setter, she evolves her style as well.

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