After six years in the fashion and media industries as online editor at ELLE South Africa during which I gained hands-on experience and a sound understanding of the digital and print spaces, I began a Public Relations and brand strategy agency in 2013 which specialized in fashion, luxury and lifestyle brands. Our focus as a bespoke communications agency was on shaping and communicating our clients unique vision, telling their stories with a deep understanding of the dynamic cultural landscapes brands have to negotiate in South Africa and a solid grasp of industry innovations. We delivered a compelling dialogue between a brand and its target audience, one that is integrated across print, broadcast and digital media. Our powerful relationships across the playing field enabled us to amplify their audiences.
My passion lies in creating and building communities around fashion, lifestyle and luxury brands, both online and offline. I have been privileged to represent the best of the best in the country, work with incredibly designers and inspiring creatives, including KLûK CGDT, Jackie Burger, H&M South Africa, Poetry Stores, Old Khaki and WGSN.
Since my life is about to undergo the biggest change yet – motherhood – I will be starting a new chapter in my career, too. In my personal capacity, I will be sharing a small piece of me and let you in on the fashion, décor and design that inspire me, my style (during and after maternity!) and my experience of becoming a mother.
I hope to create an honest account of the things we go through as women, to share my stories as I become a new mom and my daily fashion inspiration.
My vision is to continue creating unique content for brands that share my vision and values, to inspire you my reader and in some small way influence in the world of fashion, lifestyle and motherhood.
I am honoured to have been featured in several publications such as ELLE South Africa, Cosmopolitan SA, House & Leisure and Marie Claire. I have been included in Glamour’s 2017 list of South Africa’s most glamourous women and the Superbalist top 100 list of movers and shakers and featured on Top Billing South Africa.